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About Small Business Information

Small Business Information

Success Secret From America's Original Entrepreneur
On July 4th, 1776, Benjamin Franklin was one of the group of politicians and business men who signed the Declaration of Independence. Franklin is America's original entrepreneur and inventor. He...
What is Your Mission Statement?
Over 85% of corporations have a mission statement, according to Bain & Company but most are drab with a bland description of serving customers and shareholders. Reviewing big corporate mission...
Second Generation Business
Multi-generational family-controlled businesses have long been part of the American dream, and some have proven highly successful. Think Wal-Mart or Anheuser-Busch. However, business succession is no simple family matter. According...
Small Business Vacations: A Source of Innovation
Vacation season is quickly approaching for employees and business owner's alike. Have you planned a vacation this year? Despite economic challenges, the same percentage of small business owners as last...
The Business of Homer
Homer Simpson is an entrepreneur of sorts, always seeking the next business opportunity. The Simpsons family may have an even greater need to start a business as the show starts...
Big Corporations Defend Their Mark
Furthest from the attention span of a busy business owner mind is the possible trademark infringement of a business or product name. Why would a big corporation even consider targeting...
The Most Ridiculous Business Idea
Andrew Gordon had made a simple observation while drinking a few pints of beer at a local pub. The tables in the bar were stabilized with napkins to prevent wobbling....
Bringing Market Intelligence to Your Sales Prospecting
The single most important yet forgotten step in developing a sales prospecting campaign is market intelligence. Your resources are optimized when you have a well-qualified prospect list. Imagine you own...
Finding a Business Partner
The road of entrepreneurship can be a lonely one. One means to make the ride a possible smoother one is to find a business partner. Partners can bring to the...
Freakonomics of Failure
Recently, the Tyra Banks Show did an episode on the income of women in various careers including a few high earning small business owners. Banks posed a question to her...

Business Know-How Newsletter. Ideas to market and manage small businesses.

How to Make Business Come to You
There is a misconception in small businesses that marketing's most important function is to promote products and services. In fact, the most important function of your marketing should be to establish that you are knowledgeable and can be trusted.
6 Steps to Avoid Costly Typos
Typographical errors can have serious repercussions for your small business. They damage your credibility, cause confusion for customers, and can prevent customers from reaching you. Here are some tips for making certain that your materials are letter-perfect.
7 Guidelines for Gesturing When You Speak
When you're giving a presentation, you're usually so concerned about what you're saying and how you're saying it that your gestures and movement around the room are the last thing on your mind. But your body language is a key part of how you'll be perceived by your audience. Here are seven tips from an experienced presenter that'll help you make sure your gestures are sending the right message.
Guard Your Laptop While Traveling
Thousands of laptops are stolen from traveling business people each year. Thieves love laptops even more than I-pods, and although some criminals will commit armed robbery to take them off you, most thieves prefer to lift the laptops from unsuspecting travelers. Here's advice you can use to be sure you don't become a victim.
Three Surprising Tips to Improve Your Presentations
You've heard the advice to get to know your audience, make eye contact, don't say "um," check your equipment, and similar techniques. Here are some lesser-known suggestions that will benefit you and your audience as much as more common advice.
Should You Change Your Copy When Rankings Fall?
Search engine rankings fluctuate from day to day, but what if your position drops off its usual first page spot and stay's off the first page? Is it time to rework your web site copy? Here are four questions you should ask yourself before making changes.

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