new ventures business development provides resources for starting and growing businesses
Small Business Marketing Blog from Duct Tape Marketing
Small business marketing blog
- Why Is Simple So Hard
Why Is Simple So Hard
Why Is Simple So HardThis content from: Duct Tape Marketing The other I posed this somewhat trick laden question on Twitter – “Is making something easier to understand dumming it down or smartening it up?” The answers I got were mixed. Some obviously saw that I was suggesting it’s actually harder to make some easy [...]
This content from: Duct Tape Marketing
- Think Like An Editor
Think Like An Editor
Think Like An EditorThis content from: Duct Tape Marketing I’m writing a series of posts over at Colourlovers for HP and what follows below is an excerpt from today’s post. I’m also doing some fun video interviews with real small business called Local Color. So often content producers have no real plan. If they write [...]
This content from: Duct Tape Marketing
- Inspiration Is the Root of Commitment
Inspiration Is the Root of Commitment
Inspiration Is the Root of CommitmentThis content from: Duct Tape Marketing I’m going to continue another day or two on this idea of commitment. Forgive me if you find it tedious, but it’s a really big, really important topic and I think it will lead somewhere helpful – I started with the Evolution of Commitment [...]
This content from: Duct Tape Marketing
- A Convenient Truth
A Convenient Truth
A Convenient TruthThis content from: Duct Tape Marketing Last week I wrote a post on a subject I’ve been fascinated with of late called the Evolution of Commitment. The general idea of the post was to suggest that with all of this free information and free versions of products available it’s become more challenging to [...]
This content from: Duct Tape Marketing
- Weekend Favs July Twenty Four
Weekend Favs July Twenty Four
Weekend Favs July Twenty FourThis content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post [...]
This content from: Duct Tape Marketing
- The Social Profile Interactive Tool
The Social Profile Interactive Tool
The Social Profile Interactive ToolThis content from: Duct Tape Marketing Email service provider Exact Target has been doing some very valuable research of late called SUBSCRIBERS, FANS, & FOLLOWERS. More importantly, I guess, is that they have been sharing this research and I think you should go grab this fascinating read. Below is a pretty [...]
This content from: Duct Tape Marketing
- The Evolution of Commitment
The Evolution of Commitment
The Evolution of CommitmentThis content from: Duct Tape Marketing Most of us want to sell something – want to get people to commit to plopping down the hard won cash in an exchange of value. That’s certainly one of the reasons millions of business folks have jumped into online networks and social platforms – to [...]
This content from: Duct Tape Marketing
- A Book You Can Do
A Book You Can Do
A Book You Can DoThis content from: Duct Tape Marketing Thankfully my newest book, The Referral Engine, has met with enthusiastic support. The book offers a road map for how any size business today can go about building a marketing machine based on deserving and attracting referrals. As many reviewers have pointed out, it’s a [...]
This content from: Duct Tape Marketing
FREE marketing ideas
FREE alert reveals proven marketing strategies, tips, and methods to grow your business...
- Beat Adwords Quality Score penalty
Access dozens of pay per click strategy discussions revealing suggestions on how to skip the Google Adwords Quality Score penalty.
- How to get loyal customers
Attracting and retaining long-term clients is a powerful strategy for growing your business.
Long-term clients are likely to feel more satisfied, are more likely to refer others, and are more likely to purchase additional services from you.
Here are 10 retention marketing strategies any business can use to turn average customers into loyal clients...
- Moneymaking phone numbers
Napoleon Barrigan, founder of 1-800 MATTRESS, finds his easy-to-remember toll free number generates calls even after his advertising stops.
See for yourself if an unforgettable toll-free number makes dollars and cents for your business at...
- Picture perfect printing
While snapping digital pictures is super easy, getting them "print-ready" requires a bit of tweaking...
... Before you zap your layout to your favorite printshop, check your file against my prepress workflow checklist at...
- Inside the Innovation Factory at Google
Maybe you've heard how Google encourages its engineers to invest 20 percent of their work schedule on "something of the engineer's own choosing."
According to Google's top executive, by focusing on resources that aren't directly related to Google's core business, it ultimately leads to new discoveries.
Find out how Google continues to pump out nifty products employing innovation and creativity at...
- This cricket writes great salesletters
Useless trivia fact: Did you know the number of cricket chirps you hear within 15 seconds (plus 37) reveals the current air temperature?
Are you thinking, "Wow, that's pretty cool -- but what does that have to do with writing a great salesletter?"
Legendary copywriter Gary Halbert reveals how to combine useless trivia facts as your "opener" in salesletters to engage your prospects into buying just about anything...
- Turn shy prospects into chatty buyers
Fact: It's tougher than ever to strike up a conversation with new people these days.
Even those with the gift for gab often have a hard time continuing the conversation after running out of cliches.
Author Scott Ginsberg suggests these 6 creative questions to strike up a lasting conversation with every new person you meet at...
- Boost sales 25% with this upgrade
One of the fastest, easiest, and low-cost ways to sell more to customers is to offer add ons...
... Add-on expert Jim Domanski reveals 10 profitable upselling techniques to help you get the extra sales you're missing every time you talk to your customers at...
- Dialing for search engine bucks
In addition to the interesting patterns of search words and phrases used to trigger search engine referrals, I'm starting to see phone numbers used as lookups, too.
Lately, I've noticed a growing pattern in my keyword tracking logs of phone numbers used to trigger website visitors from top search engines.
Come with me as I reveal how to dial for online profits at...
- Ethical marketing or evil genius?
Whether you love him or hate him, you've got to admire Bill Gates of Microsoft®.
In less time than it takes to wear out your family room sofa, Mr. Gates dropped out of Harvard and now controls more than 9 out of every 10 desktop PCs on the planet. That's an awesome amount of power left in the hands of just one company...
... Especially when you consider news that the software giant plans to test an $80.00 a year subscription service to fix the very same Microsoft software responsible for the overwhelming epidemic of malicious spyware and viruses gripping your computer.
Is this audacity to the max or just savvy marketing?
See what others say about Microsoft's business ethics at...
- Profiting from disorganization
Normally, being organized has its benefits.
But when it comes to search engine optimization, I find that's not the case... storing your Web pages in subdirectories might work against you...
.... Find out exactly where to store your web pages to attract the attention of the most popular search engines at...
- How to push prospect's buy buttons
Every wonder why you're asked to affix those silly postage stamps in order to buy something through the mail?
Copywriters refer to this as an "involvement device."
Just as it sounds, involvement devices get your prospect involved in your promotions. And by involving your prospects into your promotion, they actually feel closer to you... more trusting of you... and even more comfortable to give you money at the same time.
The King of Copy reveals how to push your prospect's buy buttons (often without them ever knowing it) at...
- Thomas Edison's million dollar strategies
With thousands of patents to his name, we all know Thomas Edison is one of the greatest geniuses of all time.
Here's a low-down on his top 10 tips for brain brilliance...
- Revenge of the scalped
Ever wonder why anyone would pay hundreds, or even thousands of dollars to watch pro sports or concerts?
Bargain finder (and telephone selling expert) Art Sobczak reveals how to use everyday effective negotiating skills to get even with scalpers at...
- Freebie content pays you big
Savvy internet marketers tap into article databanks... copying and pasting prewritten copyright free content as "bait" for getting listed tops at Google(TM) and Yahoo(R).
Heck, I do the same from time to time... republishing content from well-known authors experts like Bob Bly and Yanik Silver.
But now there's a better way... I've got a friend who recruits book authors and experts to custom write content to your exact specification...
... And the best part is there's absolutely no charge for this new amazing service.
You're just one email away from attracting an endless parade of authors virtually begging you to copy and paste their search engine friendly free content onto your site at...
Disclaimer
At left are RSS (Rich Site Summary) news feeds containing marketing information and ideas for entrepreneurs.
Information offered on this page and the Internet sites to which it links does not represent an opinion of New Ventures Business Development, its Operating Board, sponsors, or partners or part thereof. Opinions offered are those of the individual making the representations
Provision of links from this Internet site to sites located outside the NVBDI domains does not imply endorsement or credibility of the service, information, or product offered through the linked sites.
Please be aware that information transmitted over the Internet is not secure, thus confidentiality cannot be guaranteed.
